Uncover the Top Consumer Trends of Q2 2024

A Preview of Spate's Latest Insights

Author

Nate Rosen
August 26, 2024

Staying on top of the latest consumer trends is crucial for brands aiming to connect with their audience and drive growth. Spate’s Q2 2024 trends report offers valuable insights into the most talked-about topics on TikTok, spanning beauty, wellness, food & beverage, and ingredients. Here’s a sneak peek into these emerging trends—download the full report for a comprehensive understanding and strategic advantage!

💄 Beauty Trends – Practicality Meets Innovation

Beauty consumers are showing a strong preference for products that offer both practical benefits and innovative experiences. This quarter, there’s a noticeable shift toward hair and skincare solutions that not only address specific concerns—such as anti-frizz treatments and scalp microbiome care—but also provide a unique, sensory appeal.

Think brands like Act + Acre

Trends like scented candles and colored French tips highlight a fascination with products that combine functionality with a fun yet engaging experience. Consumers clearly want to be entertained at all stages! 

💡 Brand Strategies 💡 

  • Combine Functionality with Sensory Appeal: Develop products that cater to this dual desire for effectiveness and novelty

  • Expand into Niche Markets: Offer inclusive beauty solutions to cater to diverse needs.

  • Use Visual Proof: Create content that showcases real-life results to engage TikTok audiences.

😊 Wellness Trends – Comprehensive Health Solutions

Wellness continues to dominate, with consumers increasingly seeking products that offer holistic health benefits. This quarter sees a surge in interest for multifunctional health solutions, such as supplements and digestive aids like prebiotic powders and ginseng supplements. Additionally, physical wellness tools like knee massagers are gaining popularity, reflecting a trend toward self-care and personal well-being. 

Reprise makes a amazing collection of gummies including one with ginseng!

💡 Brand Strategies 💡 

  • Promote Holistic Benefits: Highlight products that support overall health and wellness.

  • Educate Through Content: Use educational content to inform consumers about the benefits of your products.

  • Build Wellness Communities: Encourage user engagement through challenges or social media campaigns (you can use tools like Rediem to engage and reward your community members!)

🍿 Food & Beverage Trends – A Blend of Comfort and Creativity

Food trends this quarter were characterized by a blend of comfort and creativity, with users exploring new flavors and modern twists on traditional dishes. Consumers are embracing both classic comfort foods and innovative variations, such as prosciuttini and mayo parmesan chicken. Things are boring out there, gotta keep it interesting! Sweet treats and unique beverages like pear soda are also trending, suggesting a desire for both indulgence and novelty. 

💡 Brand Strategies 💡 

  • Innovate with Classics: Develop products that merge familiarity with creative innovation

  • Focus on Visual Appeal: Design products and packaging that are visually striking and social media-friendly.

  • Collaborate with Influencers: Partner with food influencers to expand reach and create buzz.

I’ve always said, the best type of products are the ones which are slightly novel but mostly familiar. 

🥒 Ingredient Trends – Flavorful and Functional

Ingredient trends reveal a growing consumer appetite for elements that are both flavorful and functional. Similar to the trends we are seeing across beauty and wellness. Subsequently, there’s an increasing interest in health-boosting ingredients. Meanwhile, exotic and gourmet ingredients such as Tahitian vanilla and porcini mushrooms are also gaining traction for their unique flavors and more luxurious appeal, making everyday dishes feel more special. Additionally, there are countless ingredients, like liquid collagen, that are blurring the lines between beauty and wellness.

💡 Brand Strategies 💡 

  • Tell Ingredient Stories: Highlight the origins and benefits of your ingredients to build authenticity.

  • Offer Limited Editions: Launch seasonal products featuring trending ingredients to create urgency.

  • Create Cross-Category Products: Develop products that appeal to both beauty and wellness audiences.

What next?

For a full exploration of these trends and strategic insights, download Spate’s Consumer Trend Highlights report for Q2 2024. It’s packed with data and tips to help your brand stay ahead in a dynamic market. Download now to learn more!

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